![]() This story originally appeared in the April 22, 2023, issue of Billboard. Using the choreography to show what they do best. Any time I get a new artist, it’s starting with what they have - if someone is a great vocalist, or a great rapper, or a great dancer or very charming - and knowing how and when to make them shine. I want to make sure if a 9-year-old is watching at home and they want to follow along, their parents feel comfortable.īut in general, the artists that come out of Korea train so hard to be where they are, becoming these superstars before they even hit the stage, whereas in America, it’s often about finding existing talent versus talent development. There are definitely American artists who’ll go way overtly sexy in a way a Korean artist might not be comfortable with, and it’s something I keep in mind. Obviously, I make sure there is that element of cultural sensitivity. I think what has helped make them successful is all four girls are relatable in their own ways, but they feel like a supergroup when they come together.Īre there certain things you would do with an American act that you wouldn’t with a K-pop act? I really have to bring that out when I give them solo moments in choreography, but at the same time, it has to work together as a whole. They should dance the way they sing - and each of their voices are so unique. They’re so innovative as a K-pop group, and I was able with the choreography to really lean into their individuality. ![]() worldwide Joined August 2013 103 Following 248. Why is dance so important to the identity of K-pop groups and their members? This is the only official twitter page for NSYNC Run by jcchasez jtimberlake Iamckirkpatrick realjoeyfatone & lancebass and their trusted peeps. It has been cool to figure out how to adapt it to these amazing artists who come out of Korea. And then I did *NSYNC’s surprise appearance at Ariana Grande’s Coachella performance, and that was again dance breaks. I used to choreograph for a Latin boy band, CNCO, that was hugely into dance breaks. Does that make working with K-pop acts especially fun? In the United States, it has been a minute since choreo-driven girl groups and boy bands were popular. I think that’s why so many artists I’ve worked with have gone on to become so successful - they have amazing teams who work with them, but it really has been about me developing styles for these people from scratch. It has been a process figuring out that style and what it looks like and kind of creating it. ![]() When I first started working in K-pop, there weren’t very many American choreographers. Then more artists and entertainment companies started reaching out. I’d been posting videos on YouTube back when I had maybe 500,000 subscribers, and one of the entertainment companies reached out to me. How did you start working with K-pop acts? But I never in a million years imagined I’d be working in it, especially because I didn’t start dancing or choreographing until after high school. I actually used to listen to K-pop in high school - I had a friend who was really, really into it. NSYNC 2-LP (Sealed) Increase quantity for NSYNC NSYNC 2-LP (Sealed) Add to cart Couldnt load pickup availability. ![]()
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